Helix
Helix
AI-Powered A/B Testing on Autopilot

Your copy is leaving money on the table

Helix is an AI agent that runs 24/7 — writing headlines, testing variants, picking winners, and learning what converts for your audience.

Live A/B Test
1,247 visitors tested
Variant A (Control)2.1% CVR

Welcome to our platform

Variant B (AI Generated)2.6% CVR
Boost Your Conversions by 37%

95.2% confidence · Winner declared in 18 hours

Start Free

No credit card required. Free plan available.

The shift

Stop babysitting your tests

The Old Way
  • Manually write test variants
  • Set up the test in your A/B tool
  • Wait 2-4 weeks for significance
  • Context-switch back to check results
  • Manually promote the winner
  • Repeat the whole process
Result: 2-3 tests per quarter
The Helix Way
  • AI generates variants from proven frameworks
  • Tests deploy automatically to your site
  • Statistical engine monitors continuously
  • Winners promoted the moment confidence hits 95%
  • Agent learns what works and generates smarter variants
  • You focus on your business, the agent handles copy
Result: Continuous testing, 24/7/365
How it works

Three steps to copy that converts

No PhD in statistics required. No manual test setup. No waiting around for results.

01

Install one line of code

Add a single script tag to your site. Works with Shopify, WordPress, Squarespace, Webflow, or any custom site. Takes 30 seconds.

<script src="https://cdn.helix.ai/v1.js" data-key="site_xxxxx" async></script>
02

Tell it what to optimize

Point the agent at your headlines, CTAs, or landing page copy. Set your goal — more clicks, signups, or purchases. The agent does the rest.

03

Watch it learn and win

The agent generates copy variants informed by proven viral frameworks, tests them against real traffic, picks winners with statistical rigor, and gets smarter over time.

What You Can Test

Every piece of copy on your site

Six types of copy. Any HTML page. Paste a CSS selector, pick the element type, and the AI does the rest.

Headlines

Your biggest lever. The hook decides if a visitor stays or bounces in the first three seconds.

"Stop losing 30% of your leads" beats "Get 30% more leads"

Subheadlines

The bridge between headline and action. Most sites waste this space restating the headline.

Short benefit-driven copy under the hero

CTAs

First-person, benefit-led CTAs beat generic ones by 20-30% in most funnels.

"Start my free trial" beats "Sign Up"

Buttons

Four words on a button can swing a conversion rate by a third. Specific action verbs win.

"Get my pricing" beats "Contact sales"

Body Copy

Long-form paragraph text on landing pages, product pages, and blog posts. Test length and tone.

Concise benefit-first vs detailed educational copy

Descriptions

Tell people what they get, not what you built. Concrete and specific beats clever.

"Ship 3× faster" beats "AI-powered workflow automation"

Works on landing pages, pricing pages, blog posts, product pages, checkout flows — any HTML page with your snippet installed.

Features

Built for results, not dashboards

Every feature exists because it moves the needle on conversions. No vanity metrics. No bloat.

Self-Learning AI

Builds a unique Copy DNA profile for each site. Learns which hooks, tones, and structures resonate with your specific audience — and gets smarter with every test.

Configurable Autonomy

Full autopilot, semi-autonomous with approval gates, or fully manual — you choose how much control to give the agent. Change it any time.

Bayesian Statistics

No fixed sample sizes. Continuously updates confidence as data flows in. Declares winners at 95%+ probability. Handles low-traffic sites gracefully.

Works Everywhere

One script tag works on Shopify, WordPress, Squarespace, Webflow, and custom sites. No plugins to install. No developer needed.

Headlines, CTAs, Body Copy

Test any text element on your page. Headlines, subheadlines, call-to-action buttons, product descriptions, and landing page copy.

Anti-AI-Slop Humanizer

Every variant passes through a humanizer that strips formulaic patterns, matches your brand voice, and varies sentence rhythm. No one will know it's AI.

FAQ

Common questions

Everything you need to know about putting your copy optimization on autopilot.

Your copy is leaving money on the table. Let Helix fix that.

Every day without testing is a day of lost conversions. Helix starts optimizing your website copy in minutes — no manual work required.

Start Free

No credit card required. Free plan available.

Helix

AI-powered A/B testing that runs while you sleep.