What's New

Launch Day

• AI-powered copy variant generation with OpenAI, Anthropic, and Google models
• Bayesian A/B testing engine with Thompson Sampling traffic allocation
• Automatic winner detection at 95% statistical confidence
• Copy DNA — self-learning system that remembers what wins for your audience
• BYOK (Bring Your Own Key) support for AI providers with AES-256 encryption
• Lightweight JS snippet for zero-flicker test rendering
• Real-time dashboard with conversion rate, lift, and confidence metrics
• Webhook and Slack notifications when winners are declared
• Embeddable 'Optimized by Helix' badge for site footers
• Multi-site and team support via Clerk organizations
• Free, Starter, Pro, and Agency pricing tiers
• API documentation for snippet, events, and public endpoints