Introducing Helix

Most marketing teams run three A/B tests a quarter. Some run zero.

It isn't that they don't believe in testing. Testing is just a grind. Two hours of setup, a week of waiting, an hour of analysis, and by the time the test finishes you've context-switched to four other things and forgotten why you started.

Meanwhile, the copy that drives most of your revenue — headlines, CTAs, button labels — hasn't been touched in months. Probably underperforming. Definitely untested.

What we built

Helix is an AI agent that runs A/B tests continuously without you. It writes variants using proven hook frameworks, ships them to real traffic, runs Bayesian stats, and picks winners. You install one line of JavaScript and walk away.

The loop, roughly:

1. The AI generates 3-5 copy variants 2. Thompson Sampling routes traffic to each 3. Live probabilities update as conversions come in 4. At 95% confidence, a winner gets declared 5. CopyDNA learns what worked and biases the next round

That last part matters. After 20 tests, the agent knows your audience better than a new copywriter would. After 50, it's suggesting angles a human probably wouldn't try.

Who this is for

You already have a CRO team writing variants and running Optimizely? You don't need Helix.

You're a marketer, founder, or copywriter who knows testing matters but hasn't run one in six months? This is for you.

The gap we're filling

Google Optimize shut down in 2023. VWO starts at $199 a month. Optimizely hides pricing behind "Contact Sales." These tools were built for enterprise teams with the budget and staff to run them.

Helix is cheap and automated by design. Free plan, one-line install, AI writes the hooks, you make the decisions.

Start at helixcopy.com.